![]() Large billboards showcased interesting, albeit bizarre, listening habits of local users with the message, “Thanks, 2016. Instead of simply touting cold, dull figures (such as its 50 million paid subscribers or average daily listening time of 148 minutes per user), they chose to tell relevant, timely stories with their data. One brand getting creative with data driven marketing is the music-streaming service Spotify, which rolled out its largest global advertising campaign yet last November. Data is everywhere-and rather than simply using it to identify audiences and measure success (as we must), it can be the inspiration for wildly creative marketing executions. ![]()
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